Lines

On Wednesday 29 December it will be thirty years since the onset of my imposition-writing phase.

I had been working three months as a library assistant in the Inter-Library Loans office at the University of Sussex. I have forgotten most of the gaffes I made during that time, and cannot say which of them triggered the imposition. Perhaps it was the cumulative effect of gaffes made in the whole length of the autumn. But on 29 December 1980, having been presented for Christmas with an erasable ballpoint pen, and knowing therefore that I could minimise the waste of paper involved, I set myself the task of writing out, one hundred times:

I must not show off in the Library.

It cannot be said to have worked. I have memories of gaffes that resulted from showing off in Sussex University Library, and even in adjacent libraries, in the spring of 1981. Indeed, the imposition story itself came in time to be a sort of calling card. And the practice of writing impositions began to be habitual. In general they were a hundred lines long, but my most ambitious effort in this genre was five hundred lines, after missing a plane, on the subject of punctuality.

The phase ended as abruptly as it had begun. In 1987, I was involved in 'Walk for the World', an awareness-raising event run by the World Development Movement and, I think, fifteen other agencies. This involved a lot of local media work, and letters to celebrities, and co-ordination of walkers. After it was over, it seemed to me that some action was necessary if I was to come back down to a realistic view of my importance relative to the rest of Cambridge. An imposition seemed to be the very thing; and a text suggested itself:

I must avoid paranoid behaviour at all times.

I found some paper, and a pen, and settled down to write the above sentence, with 99 repetitions:

I must avoid paranoid behaviour at all times.
I must avoid paranoid behaviour at all times.
I must avoid paranoid behaviour at all times.
I must avoid paranoid behaviour at all times.
I must avoid paranoid behaviour at all times.
I must avoid paranoid behaviour at all times.
I must avo

-- at which point, quite unexpectedly, I found the situation so comical that I couldn't hold the pen, and had to admit that I had kicked the imposition habit.

I would like to mark its 30th anniversary in some way. I have toyed with the idea of using it as a fundraising opportunity, perhaps with a sponsored imposition (asking friends to pledge so much line) or a sponsored anti-imposition (pledging to tweet the text of an imposition one hundred times less the number of sponsorships received, so that 33 sponsors wd lead to the text's being tweeted 67 times). But I have not got my act together as regards a fundraising pitch, and so any donations made on 29 December will have to be wholly unconnected with this eccentricity remembered from my twenties. Maybe it's a project to consider for the 25th anniversary of the end of the phase, in June/July 2012.

Thing 19: Marketing

Or, in another word, everything. As Andy puts it in his instructions, marketing is "about how we position ourselves and what we do for our customers". That reminds me of the recent brown-bag lunch around Emma Woods' suggestions for how subject librarians could raise their profile. One of the comments, over the baguettes and fruit, was that these techniques for raising the subject librarian's profile were essentially techniques for being a good subject librarian. The steps, presented by Lori Reed, for devising a library marketing plan look almost like those for devising a wholesale library strategy. One imagines them as grist for several stakeholder meetings, rather than a single blog post.

Mercifully, the brief for this assignment pulls back from such an undertaking -- asks us to write "specifically about one tool or strategy you are going to adopt to promote your service". Mine would be Doodle, or some more elaborate surveying tool such as SurveyMonkey. They were not Cam23 discoveries for me -- SurveyMonkey surveys have informed discussions about Haddon Library funding and plans for a makeover -- but Cam23 has confirmed and enriched my view of them.

Finding out where people are, metaphorically speaking, and what they need, is not something that happens by magic. Assuming or pretending that one is of their company is an approach that has a way of turning squirmaceous. Survey tools enable one to ask the questions straight out.